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6 revisions | Tanner Turgeon at Jun 18, 2020 01:14 PM | |
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108Chicago Evening Journal THE CHICAGO EV ALL FIGHT FOR SPACE SHOWMEN AND BILL-POSTERS ENGAGE IN LIVELY WAR Lack of Bill Boards for the Multiplicity of Attractions Causes Strife and Leads to Midnight Trickery--Forepaugh's Coming Likely to Increase the Rivalry to the Point of Danger Bill-posters are embarrassed with riches, as a rule, but Chicago's knights of the paste brush are doubly so just now. They are literally suffering from a plethora of boodle, and, after the fashion of a South American republic, their inflation is based on paper. On the other hand, the people who are filling the bill-posters' pockets--the managers of theaters, museums, circuses and the hundred and one enterprises which allege they amuse the public--are convinced that their chief troubles lie in the bucket of paste, the brush appertaining to it, and the sheets of paper which make fences and dead walls scream with color. The World's Fair has multiplied Chicago's places of amusement by ten, to put it mildly. A very large number of these rely more or less upon the bill-poster to blazon forth their attractions before the public eye. The theaters cover a great many acres of space each week with advertising bills. For miles around Chicago the names and titles of the actors and plays to be seen in the city theaters may be read on hundreds of stands. Now, on top of all the theaters, the World's Fair side shows, Buffalo Bills Wild West, and other attractions already open and more or less certain to run as long as the World's Fair is open, which kept the bill-posters hustling to provide for, Forepaugh's circus looms up on the horizon. The arrival of Forepaugh's promises to bring the tangled and often riotous disputes between the theaters and the bill-posters to a crisis. It is an open secret that for one thing it is to be war to the knife from the start between Buffalo Bill and Forepaugh. The former has been adding to his resources all the space he could lay his hands upon, so as to snow under Forepaugh's paper wherever it is posted up. This is the hottest spot in the battle, but it is not the whole fight by any means. Now here is the trouble as it has manifested itself among the theaters proper: A theater is anxious to make the best possible showing with its bill boards, and the manager goes to George A. Treyser Bill-posting Company, which virtually controls all the advertising priviliges in the city, and contracts for the putting out of so much paper. An ordinary display used to cost a theater $60 or $70 a week. It is an index of how the World's Fair has swelled the expenses of theater-running, that to make the same impression upon the public a manager must spend from $300 to $350. The life of a bill is commonly a week; that is the bases upon which the poster makes his charges. | 108Chicago Evening Journal THE CHICAGO EV ALL FIGHT FOR SPACE SHOWMEN AND BILL-POSTERS ENGAGE IN LIVELY WAR Lack of Bill Boards for the Multiplicity of Attractions Causes Strife and Leads to Midnight Trickery--Forepaugh's Coming Likely to Increase the Rivalry to the Point of Danger Bill-posters are embarrassed with riches, as a rule, but Chicago's knights of the paste brush are doubly so just now. They are literally suffering from a plethora of boodle, and, after the fashion of a South American republic, their inflation is based on paper. On the other hand, the people who are filling the bill-posters' pockets--the managers of theaters, museums, circuses and the hundred and one enterprises which allege they amuse the public--are convinced that their chief troubles lie in the bucket of paste, the brush appertaining to it, and the sheets of paper which make fences and dead walls scream with color. The World's Fair has multiplied Chicago's places of amusement by ten, to put it mildly. A very large number of these rely more or less upon the bill-poster to blazon forth their attractions before the public eye. The theaters cover a great many acres of space each week with advertising bills. For miles around Chicago the names and titles of the actors and plays to be seen in the city theaters may be read on hundreds of stands. |