58

THE LINCOLN DAILY CALL.
ANNUAL REVIEW LINCOLN, NEBRASKA, JANUARY 1891 YEAR 1890

THE WHOLESALE TRADE.

Lincoln's Resistless March Upon the Jobbing Field.

The Year's Summary Shows a Steady Growth- Unequaled Openings Remain.

Lincoln's Forte.

Lincoln, with nearly sixty thousand population and the fifty-first city in size in the United States, with a rapid, constant and healthy growth, has advantages for the jobbing trade that cannot be offered by any other city in the west. In fact there are few, if any, cities in the country so well adapted to all branches of the wholesale trade. Lincoln is located right in the heart of the most fertile, productive and rapidly developing portion of the great west. With splendidly equipped railroads running hundreds of daily trains into every portion of her rich surrounding territory she sits like a spider in the center of its web and gathers in the rich harvests from her tributaries. Situated as she is in the very palm of the hand of industry with her fingers of commerce reach out further and further every year, the future of the jobbing trade of Lincoln is an assured success. The steady growth and development of the vast territory reached by the jobbers of this city must necessarily increase the demand for supplies. Unlike older cities in older territory, where every niche is filled and business activity has reached its pinnacle, Lincoln is yet in its infancy of possibilities and in none of its industries is there a field of more scope and promise than the jobbing trade and a large number of exclusive wholesale houses could make money here right from the start. They could safely compete with houses in Omaha, Kansas city or anywhere and would have a great advantage in the superiority of the railroad facilities of Lincoln which permits them to out-class all competition in point of prompt and speedy delivery of goods and besides have the very lowest of freight rates.

The Burlington alone has 3,061 miles of road in Nebraska and Lincoln is the bse of its opperations. This of itself is a very important fact for the jobbers as the Burlington controls more mileage in this state than all the other roads put together. As a consequence the bulk of the jobbing trade in this state must necessarily pass over its lines, and if from other cities it will have to pass through Lincoln to reach its destination. Thus the advantages of freight rates and delivery to the Lincoln jobbers can be seen at a glance. the Burlington also has direct lines to Colorado, Wyoming, Dakota and other points in the west and north-west.

The Union Pacific also has through lines here that furnish ready transportation to many points for the Lincolnites. The Missouri Pacific also provides an outlet for the south and southeast. The F. E. & M. V. road, one of the main branches of the great North-Western, also provides a speedy and direct outlet to all points in the north, north-east and north-west. And now that the Rock Island has arrived on the scene, Lincoln has still further shipping facilities for all points in the south and east, and a direct rout to Denver, Pueblo and the west. In addition to these main lines there are many others that encompass every desirable point for the Lincoln jobbers. Lincoln is also a passenger and freight division for each of the different roads and altogether more than one hundred and fifty trains arrive and depart from this city daily. All these are facts for serious consideration and should not be overlooked by those wishing an unequalled opening for the jobbing business and are worthy of their attention.

In spite of the fact that there are few exclusively wholesale houses here and that much of the jobbing has been done by retail dealers who were forced to wholesale to meet the consumers' demand, the showing is a very good one as will be seen by the summary of the jobbing business for the past year, especially when we consider the closeness of the money market during the last six months. The jobbers all say they could have sold a great many more goods had they desired, but that they thought it best to be somewhat conservative until they could get a clearer idea of the outcome of monetary affairs.

Among the many branches of the wholesale business which have enjoyed a rapid increase is the fruit and produce business. Two years ago in a "boom" article it was given as but $250,000; while last year the actual sales were $1,050,000, and increase of over 400 per cent. The business in lumber, sashes and doors, has, during the same time, risen from $200,000 per year to 925,000, and increase of nearly 500 per cent. The coal and lime trade during the same period has jumped from $300,00 to $1,335,000, almost 500 per cent. Many other branches of the jobbing trade have doubled and tripled their trade during the past two years while many branches of business that were not in the wholesale field at all two years ago are now doing a jobbing business that runs up into the hundreds of thousands annually. There are many other branches of business that should be represented in the whole sale trade and could be with profitable results to those who should undertake it. With Lincoln's great facilities it can be but a very few years before shoe will be known as a great wholesale point in the west and as "the early bird catches the worm," so it will be with those who early take advantage of the opportunities now offered the jobbing trade in Lincoln.

The following is a list of jobbers of the city and a summary of the business don by them last year. This list does not include the names of many who do a small amount of jobbing in addition to their retail trade and their business which as a whole would amount to a large, yearly sum is not estimated in these figures at all.

AGRICULTURAL IMPLEMENTS, WAGONS AND BUGGIES.

Anderson Chris., 817-19 O street.
Cadman J, & Son, 233-35 North Tenth street.
Case, J. I. Threshing Machine Co., Eleventh and X street.
Guthrie, E. R., 1540 O street.
Humphrey Bros. Hardware Co., Nineth and O street.
Jones, J. T. Buggy Co., 205-7 South Tenth street.
Lawrence Implement Co., Tenth and W street.
Lewis Hardware and Implement Co., Tenth and Q street.
McCormick Harvester Co., Tenth and Q street.
Sultan Cart and Carriage Co., 1324 O street.
Wallingford & Shamp, 917 O street.

BOOKS, STATIONARY AND PAPER.
Clason, Fletcher & Co., 1120 O street.
Hyde, Hodge and & Hyde, 121 North Nineth street.
Leming A. T. & Co., 1106 O street and 118 North Eleventh.
Leighton, C. M., 145 South Tenth street.
Lincoln Newspaper Union 209 South Tenth street.
Pace, Williams & North, 820-22 O street.
State Journal Co., Nineth and P. streets.

BOOTS AND SHOES
J. Z. Briscoe, 1141 N street.
Webster & Rogers, 1043 O street.

BREAD AND PASTRY.
Fredericks, Bailey & Co., Tenth and N streets.
Wilson, Ports, 912 P street.

BUTTER AND EGGS.
Campbell, F. E., Eleventh and C streets.
Chandler, J. H. & Son, 216 South Sevent street.
Cunningham & Greene, 141 north Twelfth street.

CARPETS.
Capital City Carpet Co., 234 to 238 S. Eleventh street.
Davis, A. M. & Son, 1112 O street. Gaeckler, O. E. & Co., 225 to 231 N. Tenth street.

CIGARS AND TOBACCO.
Barwick, J. S., 225 N. Ninth street.
Brown & Houtz, 227 N. Ninth St.
Capital City Cigar Factory, Ninth and L streets.
Goldstein, Chas., 826 O street.
Leland, Sam D., 808 P street.
Patrick, H. B. & Co., 843-5 O street.
Wholtenberg, P.J., 128 S. Eleventh street.
Wolf, J. R., 128 N. Tenth street.

CLOTHING, HATS AND CAPS.
Ewing Clothing Co., 1115-17 O St.
Globe Clothing House. 1005 O street.
Herman Bros., 1017-19 O street.
Hurlburt, A. & Co., Tenth & P streets.
Mayer Bros. 112-14-16-18 North Tenth.

COAL
Barton, P. & Co., Thirteenth and O streets.
Betts & Weaver, 118 South Elevent street.
Godfrey, A. S., 916 North Ninth St.
Hutchins & Hyatt, 1040 O street.
Leavitt, H. M. 1133 O street.
Missouri Valley Fuel Co., 1100 O St.
Oakley, R. H., 1044 O street.
Pomeroy Coal Co., Twelfth and O streets.
Tidball, R. M., & Co., 122 North Eleventh street.
Trester, M. L., 1217 O street.
Vivyan, F. H., & Co., 201-3 North Tenth street.
Whitebreast Coal and Lime Co., 109 South Eleventh street.

COFFEE, TEA AND SPICES.
Capital City Coffee and Spice Mills, 227 to 231 North Eleventh street.
Lincoln Coffee and Spice Mills, 805 P street.
Union Pacific Tea Co., 953 O street

DRUGS
H. T. Clarke Drug Co., Eighth and P streets.

DRY GOODS
Herpolsheimer & Co., Tenth and N streets.
Maxwell, Sharpe & Ross Co., 1532 to 1538 O street.
Nissley, H. R., & Co., Tenth and P streets

FLOUR AND FEED.
Bell & Cowdery, 118 North Fourteenth street.
Boothe, Jas., 1933 O street.
Burns & Co., 121 South Ninth St.
Cunningham & Greene, 141 North Twelth street.
Fleury W. C. & Co., 2026 O street.
Fredericks Baily & Co., Tenth and N streets.

THE LINCOLN DAILY CALL.
ANNUAL REVIEW LINCOLN, NEBRASKA, JANUARY 1891 YEAR 1890

THE WHOLESALE TRADE.

Lincoln's Resistless March Upon the Jobbing Field.

The Year's Summary Shows a Steady Growth- Unequaled Openings Remain.

Lincoln's Forte.

Lincoln, with nearly sixty thousand population and the fifty-first city in size in the United States, with a rapid, constant and healthy growth, has advantages for the jobbing trade that cannot be offered by any other city in the west. In fact there are few, if any, cities in the country so well adapted to all branches of the wholesale trade. Lincoln is located right in the heart of the most fertile, productive and rapidly developing portion of the great west. With splendidly equipped railroads running hundreds of daily trains into every portion of her rich surrounding territory she sits like a spider in the center of its web and gathers in the rich harvests from her tributaries. Situated as she is in the very palm of the hand of industry with her fingers of commerce reach out further and further every year, the future of the jobbing trade of Lincoln is an assured success. The steady growth and development of the vast territory reached by the jobbers of this city must necessarily increase the demand for supplies. Unlike older cities in older territory, where every niche is filled and business activity has reached its pinnacle, Lincoln is yet in its infancy of possibilities and in none of its industries is there a field of more scope and promise than the jobbing trade and a large number of exclusive wholesale houses could make money here right from the start. They could safely compete with houses in Omaha, Kansas city or anywhere and would have a great advantage in the superiority of the railroad facilities of Lincoln which permits them to out-class all competition in point of prompt and speedy delivery of goods and besides have the very lowest of freight rates.

The Burlington alone has 3,061 miles of road in Nebraska and Lincoln is the bse of its opperations. This of itself is a very important fact for the jobbers as the Burlington controls more mileage in this state than all the other roads put together. As a consequence the bulk of the jobbing trade in this state must necessarily pass over its lines, and if from other cities it will have to pass through Lincoln to reach its destination. Thus the advantages of freight rates and delivery to the Lincoln jobbers can be seen at a glance. the Burlington also has direct lines to Colorado, Wyoming, Dakota and other points in the west and north-west.

The Union Pacific also has through lines here that furnish ready transportation to many points for the Lincolnites. The Missouri Pacific also provides an outlet for the south and southeast. The F. E. & M. V. road, one of the main branches of the great North-Western, also provides a speedy and direct outlet to all points in the north, north-east and north-west. And now that the Rock Island has arrived on the scene, Lincoln has still further shipping facilities for all points in the south and east, and a direct rout to Denver, Pueblo and the west. In addition to these main lines there are many others that encompass every desirable point for the Lincoln jobbers. Lincoln is also a passenger and freight division for each of the different roads and altogether more than one hundred and fifty trains arrive and depart from this city daily. All these are facts for serious consideration and should not be overlooked by those wishing an unequalled opening for the jobbing business and are worthy of their attention.

In spite of the fact that there are few exclusively wholesale houses here and that much of the jobbing has been done by retail dealers who were forced to wholesale to meet the consumers' demand, the showing is a very good one as will be seen by the summary of the jobbing business for the past year, especially when we consider the closeness of the money market during the last six months. The jobbers all say they could have sold a great many more goods had they desired, but that they thought it best to be somewhat conservative until they could get a clearer idea of the outcome of monetary affairs.

Among the many branches of the wholesale business which have enjoyed a rapid increase is the fruit and produce business. Two years ago in a "boom" article it was given as but $250,000; while last year the actual sales were $1,050,000, and increase of over 400 per cent. The business in lumber, sashes and doors, has, during the same time, risen from $200,000 per year to 925,000, and increase of nearly 500 per cent. The coal and lime trade during the same period has jumped from $300,00 to $1,335,000, almost 500 per cent. Many other branches of the jobbing trade have doubled and tripled their trade during the past two years while many branches of business that were not in the wholesale field at all two years ago are now doing a jobbing business that runs up into the hundreds of thousands annually. There are many other branches of business that should be represented in the whole sale trade and could be with profitable results to those who should undertake it. With Lincoln's great facilities it can be but a very few years before shoe will be known as a great wholesale point in the west and as "the early bird catches the worm," so it will be with those who early take advantage of the opportunities now offered the jobbing trade in Lincoln.

The following is a list of jobbers of the city and a summary of the business don by them last year. This list does not include the names of many who do a small amount of jobbing in addition to their retail trade and their business which as a whole would amount to a large, yearly sum is not estimated in these figures at all.

AGRICULTURAL IMPLEMENTS, WAGONS AND BUGGIES.

Anderson Chris., 817-19 O street.
Cadman J, & Son, 233-35 North Tenth street.
Case, J. I. Threshing Machine Co., Eleventh and X street.
Guthrie, E. R., 1540 O street.
Humphrey Bros. Hardware Co., Nineth and O street.
Jones, J. T. Buggy Co., 205-7 South Tenth street.
Lawrence Implement Co., Tenth and W street.
Lewis Hardware and Implement Co., Tenth and Q street.
McCormick Harvester Co., Tenth and Q street.
Sultan Cart and Carriage Co., 1324 O street.
Wallingford & Shamp, 917 O street.

BOOKS, STATIONARY AND PAPER.
Clason, Fletcher & Co., 1120 O street.
Hyde, Hodge and & Hyde, 121 North Nineth street.
Leming A. T. & Co., 1106 O street and 118 North Eleventh.
Leighton, C. M., 145 South Tenth street.
Lincoln Newspaper Union 209 South Tenth street.
Pace, Williams & North, 820-22 O street.
State Journal Co., Nineth and P. streets.

BOOTS AND SHOES
J. Z. Briscoe, 1141 N street.
Webster & Rogers, 1043 O street.

BREAD AND PASTRY.
Fredericks, Bailey & Co., Tenth and N streets.
Wilson, Ports, 912 P street.

BUTTER AND EGGS.
Campbell, F. E., Eleventh and C streets.
Chandler, J. H. & Son, 216 South Sevent street.
Cunningham & Greene, 141 north Twelfth street.

CARPETS.
Capital City Carpet Co., 234 to 238 S. Eleventh street.
Davis, A. M. & Son, 1112 O street. Gaeckler, O. E. & Co., 225 to 231 N. Tenth street.

CIGARS AND TOBACCO.
Barwick, J. S., 225 N. Ninth street.
Brown & Houtz, 227 N. Ninth St.
Capital City Cigar Factory, Ninth and L streets.
Goldstein, Chas., 826 O street.
Leland, Sam D., 808 P street.
Patrick, H. B. & Co., 843-5 O street.
Wholtenberg, P.J., 128 S. Eleventh street.
Wolf, J. R., 128 N. Tenth street.

CLOTHING, HATS AND CAPS.
Ewing Clothing Co., 1115-17 O St.
Globe Clothing House. 1005 O street.
Herman Bros., 1017-19 O street.
Hurlburt, A. & Co., Tenth & P streets.
Mayer Bros. 112-14-16-18 North Tenth.

COAL
Barton, P. & Co., Thirteenth and O streets.
Betts & Weaver, 118 South Elevent street.
Godfrey, A. S., 916 North Ninth St.
Hutchins & Hyatt, 1040 O street.
Leavitt, H. M. 1133 O street.
Missouri Valley Fuel Co., 1100 O St.
Oakley, R. H., 1044 O street.
Pomeroy Coal Co., Twelfth and O streets.
Tidball, R. M., & Co., 122 North Eleventh street.
Trester, M. L., 1217 O street.
Vivyan, F. H., & Co., 201-3 North Tenth street.
Whitebreast Coal and Lime Co., 109 South Eleventh street.

COFFEE, TEA AND SPICES.
Capital City Coffee and Spice Mills, 227 to 231 North Eleventh street.
Lincoln Coffee and Spice Mills, 805 P street.
Union Pacific Tea Co., 953 O street

DRUGS
H. T. Clarke Drug Co., Eighth and P streets.

DRY GOODS
Herpolsheimer & Co., Tenth and N streets.
Maxwell, Sharpe & Ross Co., 1532 to 1538 O street.
Nissley, H. R., & Co., Tenth and P streets

FLOUR AND FEED.
Bell & Cowdery, 118 North Fourteenth street.
Boothe, Jas., 1933 O street.
Burns & Co., 121 South Ninth St.
Cunningham & Greene, 141 North Twelth street.
Fleury W. C. & Co., 2026 O street.
Fredericks Baily & Co., Tenth and N streets.